Spread the Word to End the Word

Spread the Word to End the Word™ is a Special Olympics campaign to eliminate use of the words "retard" and "retarded." Its goals are to promote the contributions made by people with intellectual and developmental disabilities and to educate the public about the damaging effects of the "R-word."

The NBA has a longstanding partnership with Special Olympics, and this year, members of the Philadelphia 76ers, including forward Elton Brand and point guard Jrue Holiday, participated in the Spread the Word to End the Word campaign. Jrue Holiday teamed up with Special Olympics Pennsylvania athlete Katie Moore to record a PSA to promote the campaign and encourage everyone to pledge their support.

National Awareness Day for the campaign was on March 7, but the mission of spreading the word to end the word is still ongoing. How can you be a part of it? Make a pledge today to eliminate the use of the R-word at r-word.org.

Special Olympics Pennsylvania athlete Katie More
with Elton Brand (top) and Jrue Holiday.